Carol Vernallis Analysis

Carol Vernallis believes there are 4 key aspects in the creation of a music video. These stages are narrative, editing, camerawork and diegesis.

Narrative
- The video is a visual response of the music
- The music video suits the styles and genre of the artist
- The music video must cut in time with the soundtrack
- The video may be partial or fragmented and the video does not necessarily have a balance between narrative and performance
- The structure of a music video may appear disjointed
- The narrative may be putting across a message to the audience

Editing
- Editing may match the musical phrases or beats
- Editing may break many rules on continuity editing in order to keep in time with the music video
- Editing may come to the foreground, this may be done by making the editing really obvious to the audience
- Editing can be made distinctive to that video

Camerawork
- Extreme shots are very common
- Mid shots and close shots are also very common
- The style of framing and movement in the video can be made distinctive to that video
- The camera may move in time with the music or lyrics
- The master shot or other establishing shots are used quite frequently

Diegesis
- The diegesis can be revealed quite slowly
- Actions are not necessarily completed, they can be interrupted or disturbed
- Character or objects movements may move to the music in the music video
- There may be gaps in the audiences understanding of diegesis
- Some frames may be more important than others
- There may be repetitions